Manajemen pemasaran menurut philip kotler biography

Philip Kotler (born 27 May in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

Manajemen pemasaran = Marketing management

He received his Masters degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioural science at the University of Chicago.

Philip Kotler is widely acknowledged as the father of modern marketing and the world’s foremost expert on strategic marketing.

He was voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management in the Handbook of Management Thinking.

Pengertian Pemasaran Menurut Philip Kotler – Notordinaryblogger

Professor Kotler holds major awards including the American Marketing Association’s (AMA) Distinguished Marketing Educator Award and Distinguished Educator Award from The Academy of Marketing Science. The Sales and Marketing Executives International (SMEI) nam Pengertian Manajemen Pemasaran Menurut Para Ahli Philip ... LUKYS